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« Active Verbs, Not Passive Verbs | Main | Schenectady »
Tuesday
Nov132012

The Great Enemy of Clear Language is Insincerity

The great enemy of clear language is insincerity. When there is a gap between one's real and one's declared aims, one turns as it were instinctively to long words and exhausted idioms, like a cuttlefish spurting out ink.

GEORGE ORWELL

Posted on DateTuesday, November 13, 2012 at 12:01AM
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