Always assume the reader is at least as smart as you are. Show, Don’t Tell. It’s coaching, not teaching. Be specific. If you can’t paint a picture of it, it’s an abstraction. If you can paint a picture of it, it’s a specificity. Good writing is specific writing, and specific writing is good writing. Be specific. “No ideas but in things,” wrote William Carlos Williams—the five most golden words there ever were, for a writer. Don’t tell us it was hot, but instead, like Eudora Welty, remind us that the fading pink roses were the color of a bird dog’s panting tongue. That the ceaseless sound of the cicadas in the trees high overhead was like the sound of grain being poured into a metal bucket. Specificity is the lever, the pry bar, by which you lift up new universes and make readers believe all things.