Assume the Reader Is at Least as Smart as You Are

Always assume the reader is at least as smart as you are. Show, Don’t Tell. It’s coaching, not teaching. Be specific. If you can’t paint a picture of it, it’s an abstraction. If you can paint a picture of it, it’s a specificity. Good writing is specific writing, and specific writing is good writing. Be specific. “No ideas but in things,” wrote William Carlos Williams—the five most golden words there ever were, for a writer. Don’t tell us it was hot, but instead, like Eudora Welty, remind us that the fading pink roses were the color of a bird dog’s panting tongue. That the ceaseless sound of the cicadas in the trees high overhead was like the sound of grain being poured into a metal bucket. Specificity is the lever, the pry bar, by which you lift up new universes and make readers believe all things.